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What is SEO?
SEO or Search Engine Optimization is the process of enhancing the visibility of your website or web pages in the search engines. This is done most commonly through natural or unpaid traffic. The higher in the search engine ranking is the best way to get traffic. The high ranking even though it is # 1 being the best you have a higher rank than all other sites relating to your genre. An expert SEO will use many different targets to market such as Image Search, Local Searches and Video Searches.
When used as a marketing strategy, the SEO will take into consideration how the search engines work, what and how people are searching for and the actual terms of how people are searching for things in the Internet. When they optimize a website they may have to do some editing on your site and in the HTML and it is possible that some of the site may have to be recoded to help increase the speed of the site. Search engines are not going to give rankings to a website that is slow to load.
The idea of using the services of SEO is to help get your website indexed. The search engines such as Google, Yahoo and Bing use robots or crawlers to help use pages for their searches using algorithmic search results. These pages are linked from other indexed search engines and they do not need to be submitted because they can automatically be found in the other engines. There are some web pages that webmasters do not want the crawlers to find, so they utilize a robots.txt file in the root directory of the domain, this will prevent the bots or crawlers from seeing just that one particular page.
In addition to using SEO for content, you can use it for Image Search Optimization, this is basically the process of keeping the content of a web page organized to help increase the relevance or importance of a certain keyword on an image search engine. Like the SEO, the goal is to achieve a higher organic or natural search. The Image Optimization techniques can be seen as a subset of search engine optimization.
There are two different ways to use SEO and that is Black Hat and White Hat. The White hat is approved by the search engines and Black hat is the style that the search engine does not approve. You will get results either way but in the end if a search engine sees that the black hat was used then they may penalize you and drop you lower in the engines. There is really so much to learn when it comes to using the web.
There are many things that get your site noticed, no matter which way you choose to use the SEO website success will not happen overnight. There is much work to do be and if you want the success then you will have to work for it or hire a professional SEO to get the results that you want.


